Be The First

Be The First is a prevention-based initiative started by CVS Health and the CVS Foundation to address the dangers of youth tobacco use and provide prevention strategies for youth in a school-based environment. Our staff will implement Be The First Initiatives in the Williamsburg, James City County, York County, Poquoson, Hampton, Newport News, Gloucester, and Mathews communities. The goal is to engage with at least two classes in two different schools each month in prevention-based programming/activities. The anticipated number of students served is 1,200 youth annually. We will also integrate PharmacistTeach into the programming delivery, and we will work with CVS Health to provide programming for parents and youth in each of the school divisions that we work with. During the summer months, staff will use their time to integrate Be The First and PharmacistTeach programming into after-school and summer programs.